Merano, a unique lifestyle

Merano is so popular because of its unique lifestyle.

Merano: a historical spa resort with a unique atmosphere

Merano enjoys a facelift

The city of Merano itself is currently undergoing a successful “facelift.” Everywhere you look, young cafes, restaurants, boutiques and sporting goods stores are popping up in the former Senior Mecca, once so beloved by Empress Sissi because of its climate. Contemporary hotels with spas and beauty centers, including the Hotel Terme Merano, have visible rejuvenated the spa resort.
The air in Merano is permeated with the fragrance of the mountains, with hints of the Mediterranean; the gaze sweeps across the spa resort town and its breathtaking mountain panoramas. And there are few other holiday regions so accessible as South Tyrol – thanks to the Europa Bridge.

Set apart by its unique Alpine-Mediterranean climate, Merano ranks among the warmest and sunniest towns in the Alps, boasting more than 300 sunny days a year. It is this enviable climate that earned it a place amongst Europe’s elite as a beloved year-round holiday destination, even centuries ago. Every season has its own very special charm when it comes to a holiday in Merano.

Merano: it’s all about strolling and shopping!


The medieval portici arcades, historical buildings and the Passer Promenade all make Merano’s old town a special place to spend time – not only for tourists, but also for the locals themselves. With its chic shops and boutiques, Merano has emerged more and more as a shopping stronghold over the last years. The town’s reputation as a shopping Mecca has been strengthened by a wide variety of different shops within a small area, a harmonious mixture of tradition and modernity and a pleasant family-friendly atmosphere. Come and see Merano for yourself: we’re sure that you’ll love it.

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